Thursday, October 14, 2010

Identity Theft, Cookies, Scams, Fraud - Who Should We Blame?


For decades it has been a constant struggle to prevent and control identity theft. It’s considered to be a major problem here in the United States and because of credit opportunities it can greatly affect a person in many different aspects of their lives. How do you know you’re safe? You Don’t. Most people that have been victims of identity theft don’t even realize or are aware that it happened. However, by viewing periodically your credit reports you can notice or see any suspicious activity that immediately stands out. Contacting the proper authorities to get this issued resolved as soon as possible is a must.

Since the internet emerged it has been responsible for more than half of identity thefts occurrences in the U.S due to scams, fraudulent surveys, etc. Many organizations and companies have been motivated to encourage people to carefully review the source of where they are submitting their information. Furthermore, they have taken proper measures into integrating and employing new strategies in order to prevent criminal behavior through the internet for the near future. For example, establishing a recognized symbol that represents security like the one above in order to confide information between the company and the consumers, this would definitely assist in stopping internet hoax and create trust with the consumers.

Cookies also play a great part in internet corruption. They consist of advertisements that are targeted to the individual according to their preferences in products, websites and other detailed information. How do you know which one’s you can trust? Soon enough, through NAI, they have designed an Opt Out of Behavioral Advertising system that identifies and examines those member companies that have placed an advertising cookie file on your computer allowing you to accept and reject the wanted and unwanted advertising media that is directed to you.

It sounds complex. Nevertheless, I believe within time consumers will have a better understanding of the securities measures and services that are emerging in order to protect ourselves. Eventually it will be requirement to have knowledge of this since security is considered to be a really important necessity.

Network Advertising

Would you click this icon to protect your privacy? - Professor Blog

No comments:

Post a Comment